Measurement & reporting
Setup
Our typical package includes:
- Implementing event tracking
- Defining key performance indicators
- Defining website goals and setup
- Creating funnels and segments as required
- Developing reporting dashboards
- Integrating data from third party services (e.g Facebook & LinkedIn
Cost: from £700 (+VAT)
Typical support options
Basic
- Ongoing maintenance of KPI dashboard
Cost: £100 per month (+VAT)
Intermediate
- Ongoing maintenance of KPI dashboard
- Quarterly updates to event tracking
- Quarterly updates to goals, funnels & segments
- Quarterly updates to KPI dashboard
Cost: £200 per month (+VAT)
Advanced
- Ongoing maintenance of KPI dashboard
- Quarterly updates to event tracking
- Monthly updates to events, goals, funnels & segments
- Quarterly data analysis and insight generation
- Quarterly updates to KPI dashboard
- Quarterly updates to additional dashboards
Cost: £350 per month (+VAT)
Tools used
- Google Tag Manager (event & conversion tracking)
- Google Analytics (website performance and user behaviour)
- Looker Studio (reporting dashboards)
- Supermetrics (automated data processing)