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Google Ads Grants

Flexible packages for the set up and management of Google Ads Grant accounts for organisations that meet the eligibility criteria.

Setup

Our typical package includes:

Keyword research and discussion on terms to target
Account set up including targeting and bid strategy
Campaign and ad group creation
Drafting of ad copy for sign-off
Integration with Google Analytics (inc conversions)
Launch and initial optimisation
Reporting dashboard

Cost: from £1,400 (+VAT)

Typical support options

Basic

Monthly resolution of grant compliance issues

Cost: £100 per month (+VAT)

Intermediate

Monthly resolution of grant compliance issues
Ongoing maintenance of paid search dashboard
Ongoing review of automated recommendations
Monthly updates to account structure, keywords and ad copy

Cost: £200 per month (+VAT)

Advanced

Monthly resolution of grant compliance issues
Ongoing maintenance of paid search dashboard
Ongoing review of automated recommendations
Twice-monthly updates to account structure, keywords and ad copy
Monthly experimentation with ad variants & bidding strategies
Quarterly content development recommendations

Cost: £350 per month (+VAT)

Tools used

Google Ads (search engine advertising)
Google Analytics (website performance and user behaviour)
Google Data Studio (reporting dashboards)