We work with clients ensure that everything that they are doing online is contributing to their strategic objectives.
We help clients attract and engage users across their digital channels and use data to understand their audience, measure and benchmark their performance, and help them continuously improve.
Search engine optimisation (SEO)
We can analyse current search performance and conduct keyword and inbound link research and analysis. We offer technical and content recommendations and help clients develop a performance-measurement approach.
We use the following tools to support this activity:
- Google Search Console (search performance analytics)
- Google Data Studio (reporting dashboards)
- Supermetrics (automated data processing)
- Moz (search research and analysis)
We can offer the following ongoing support:
- Monitoring of crawling issues
- Maintenance of organic search dashboard
- Tracking of keywords
- Advice on content optimisation
- Advice on technical optimisation
- Regularly refreshed keyword research
Paid search marketing
We identify suitable channels and provide support around campaign structure, audience targeting, bidding strategies, target keywords and ad copy. We can also help eligible clients secure a Google Ad grant.
We use the following tools to support this activity:
- Google Ads (search engine advertising)
- Google Analytics (website performance and user behaviour)
- Google Data Studio (reporting dashboards)
We can offer the following ongoing support:
- Resolution of grant compliance issues
- Maintenance of paid search dashboard
- Review of automated recommendations
- Updates to account structure, keywords and ad copy
- Experimentation with ad variants & bidding strategies
- Content development recommendations
Measurement and reporting
We help clients define key performance indicators for their digital channels and support them to measure progress. Reporting and analysis is delivered using funnels, segments, custom reports and dashboards.
We use the following tools to support this activity:
- Google Tag Manager (event & conversion tracking)
- Google Analytics (website performance and user behaviour)
- Google Data Studio (reporting dashboards)
- Supermetrics (automated data processing)
We can offer the following ongoing support:
- Maintenance, review and updates of dashboards
- Updates to event tracking
- Updates to goals, funnels & segments
- Data analysis and insight generation